Easy way to create a Privacy Policy page for your website

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Privacy Policy pages have become more and more important in recent years, and if you run a website then it is safe to assume that you probably need one.

In fact, anyone who is creating websites for fun or for profit (especially for profit) should have a clear and visible Privacy Policy page linked from your website.

This post will explain why a Privacy Policy Page is important, it will touch on the SEO implications of having a Privacy Policy page, and will also show you how you can generate one for free.

What is a Privacy Policy?

A Privacy Policy is basically a transparent statement to your users detailing what information might be captured when they visit your website – it should basically explain your intent. A good Privacy Policy should offer full disclosure on what data you collect, and should impart confidence and trust to people browsing your site.

Why do I need a Privacy Policy?

Well, technically speaking you don’t – there is no law that states that you must have a Privacy Policy in order to build a website, but to be honest, you won’t get far without one these days. That said, if you have an incorrect or misleading Privacy Policy some legislators can actually bring legal cases against you – so it is important not to simply take a Privacy Policy from any old website, and assume that it will suffice for your own.

In 2008 Google Adsense made it mandatory for anyone wanting to put Adsense on their website to have a clear and visible Privacy Policy – not having one on your site is a sure-fire way to get yourself banned from Adsense. Google may even check if you have one on your site before approving your request for an Adsense account.

Here is the clause from the Adsense Terms & Conditions

You will ensure that at all times you use the Services, the Properties have a clearly labeled and easily accessible privacy policy that provides end users with clear and comprehensive information about cookies, device-specific information, location information and other information stored on, accessed on, or collected from end users’ devices in connection with the Services, including, as applicable, information about end users’ options for cookie management. You will use commercially reasonable efforts to ensure that an end user gives consent to the storing and accessing of cookies, device-specific information, location information or other information on the end user’s device in connection with the Services where such consent is required by law..

And as often happens, as soon as Google made that change, then many other pay-per-click ad networks followed.

So in short, if you have any aspiration of making any money (no matter how little) from your website(s) by running adverts, then you are going to need a Privacy Policy page

This is why you need a Privacy Policy – even if you, as the website owner, do not capture any information about your users, then many of the ad networks that you use, or the affiliate partners that you put on your website will likely be capturing information.

Does a Privacy Policy affect my SEO?

It is unclear if having a Privacy Policy can improve your SEO – Google obviously does not revel how it ranks sites, but it is a safe assumption that having a Privacy Policy is not going to hurt your SEO (and to be honest it is likely that Google will be looking for it – especially if you a running Adsense ads).

A Privacy Policy is a measure of trust for your users, so for that fact alone, you should ensure that you have one.

How to create a Privacy Policy

Ideally you would go to a lawyer, explain your business and get one drafted. However, not everyone has access to a lawyer or has the funds to do so, and that shouldn’t be a barrier to the entrepreneurial spirit. If you are making websites for fun or profit, then there are a few great tools out there that are free to use that will help you create a legally sound Privacy Policy with very little effort.

For a number of my websites I am running adsense ads, as well as Amazon affiliate links, and the best tool that I have found to generate the Privacy Policy pages that I use is the Serprank Privacy Policy Generator

This is a simple tool that requires you to fill in a few details – your contact email address and some check-boxes for the types of offers that you are running on your site, and it then generates a full Privacy Policy page that you can copy and paste into new page on your website (note: don’t forget to name this page ‘Privacy Policy!).

Screenshot below of the Privacy Policy generator:
Privacy Policy generator

We have highlighted where you input your site info (see above), and you can see that we have checked the Amazon and Adsense boxes.

This free tool is easy to use, and is also updated to include reference to the DoubleClick DART cookie, which has been required by Google to be included in your privacy policy since 2009.

For our money, this is the best and most effective way of quickly creating free and reliable Privacy Policy pages.

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